With content budgets shrinking and production timelines tightening, brands can no longer afford to create everything from the ground up. Catch+Release offers a scalable, legal way to license real, authentic content—saving time, reducing costs, and delivering what today’s audiences truly want.

Catch+Release has rolled out powerful new features to streamline UGC licensing, from real-time cost estimates and clearance confidence ratings to an upgraded project workspace. With smarter tools and increased transparency, teams can now plan, collaborate, and license content faster and with greater confidence.

In today’s authenticity-first marketing landscape, the most impactful brand content is often raw, real, and filmed on someone’s smartphone. Catch+Release empowers brands to find, license, and activate this user-generated content legally and efficiently—turning everyday moments into compelling, high-performing campaigns.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Learn the secret creative skill top agencies already use. This free ebook reveals how top brands curate content for high-impact storytelling. Download now to transform the way you create.

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Learn how to transform your creative process with our new Storyboards feature.

Learn how creative teams maximize resources by sourcing existing content to fit their vision. Join our webinar to explore strategies for smarter searching and effective curation.

Prestige Licensing is our premier service for clearing the untouchable. From celebrity legends to world-famous landmarks, we secure the icons so you can create with confidence.

Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

Found Content can be tricky to explain. And nobody knows that more than our Found Content Evangelist, Tom Christmann. Recently, we sent him to the Ad Age Small Agency Conference in Toronto, where he was tasked with explaining Found Content to the independent creative leaders gathered there.

Strategist Edward Cotton joins Lost in Found to explore how photography can be a powerful tool for research and storytelling. Learn how capturing real moments leads to richer insights, and see how Catch+Release helped turn a surprising consumer trend into a standout campaign for Philadelphia Cream Cheese.

The show celebrates creativity, culture, and the internet—featuring agency legends, brand leaders, and brilliant creators who understand the power of authentic content made by real people.Every episode is a love letter to the creative process, featuring inspiring guests and meaningful dialogues we’ve been honored to share. Hosted by Tom Christmann and co-produced with Ky Meyer, it's the perfect podcast for anyone who loves smart, creative conversations.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.