Found Content can be tricky to explain. And nobody knows that more than our Found Content Evangelist, Tom Christmann. Recently, we sent him to the Ad Age Small Agency Conference in Toronto, where he was tasked with explaining Found Content to the independent creative leaders gathered there. But then Duke’s Mayonnaise and their agency, Familiar Creatures, made the case for Found Content better than words ever could.
Next time someone asks why you’re always curating and saving existing content about your brand or industry, show them this video. It explains three simple ways to turn what your audience is already doing into your next campaign.
1. Behavior Mining – How to turn the things your fans are doing online into gold.
2. Real Fan Stories – How to discover and amplify the epic true stories of your customers.
3. Listening & Sharing – Make social listening and social casting as easy as scrolling TikTok.
Found Content may be hard to explain. But when you see it, you get it. And with Catch+Release, now you can save it in a safe place until you need it.
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