Content Marketing World 2024

License the Internet: The Future of Marketing Campaigns
For years, the rule of thumb in marketing has been that you can only have two out of three—good, fast, or affordable. But what if you didn’t have to choose? In this talk, we’ll explore how Catch+Release is transforming the way brands source content by offering all three: high-quality, authentic content, delivered quickly and at an affordable price.
Learn how to leverage platforms like Instagram, TikTok, and YouTube to license real-world, culturally relevant content, and navigate the licensing process with ease. Through real-world examples, you’ll discover how top brands have used this approach to elevate their campaigns. Walk away prepared for a future where "good, fast, and affordable" is the new standard in content creation.
Takeaways
- Discover how to access and license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube.
- Learn how to navigate the licensing process efficiently, without the legal headaches or delays.
- See how top brands have used licensed content to create fast, affordable, and culturally resonant campaigns.
Related Videos
.png)
What is Catch+Release? A Quick Overview
Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

Found Content Is Hard To Explain: An Explainer
Found Content can be tricky to explain. And nobody knows that more than our Found Content Evangelist, Tom Christmann. Recently, we sent him to the Ad Age Small Agency Conference in Toronto, where he was tasked with explaining Found Content to the independent creative leaders gathered there.

How to instantly find licensable content with Catch+Release
This video shows how easy it is to search for licensable content on the Catch+Release Creator Community Marketplace. By using simple, vibe-driven prompts, users can quickly find relevant, high-quality UGC with the help of AI-powered search. With 30,000+ new pieces added daily, the perfect shot is likely already out there—just waiting to be found.